Impactful Education Organizations Marketing Tips

Education organizations have a unique mission unlike that of any other nonprofit. Your donors are also special, and they support your cause for reasons that are real and personal to them. Your marketing should reflect who you are today and your vision for the future.

Feel free to download our complimentary Top Marketing Tips for Education Organizations booklet.

Here are six proven, time-tested marketing strategies that you can tailor to help your organization achieve its unique mission.

1. Build a Strong Online Presence — Brand your gift planning website to your organization's colors and logo to ensure consistency and brand recognition. Use your original mission-driven imagery to tell your story and build donor trust.
2. Craft Compelling Email Messaging — In today's digital world, email is essential for donor outreach. Use eNewsletters and eBlasts to stay connected, share stories and highlight different giving opportunities in a format your audience is already engaging with.
3. Establish an Engaging Social Media Presence — Research has shown that both younger and older donors use social media regularly. Using different social media platforms will help you with marketing to more of your target audience.
4. Effective Print Marketing — With multiple literature options available, you can decide what literature piece is the best option for your marketing based on your goals.
5. Set Up an Efficient Gift Development System — With Crescendo's GiftLegacy subscription, you can achieve a multi-channel approach with access to the many marketing tools available to you and your team.
6. Develop a Successful Marketing Plan — An annual gift planning marketing plan can be created based on your organization's plans and goals, specifically accomplished with the four-week CresCoaching course available to GiftLegacy subscribers.

For more information on Crescendo's GiftLegacy services, please contact us at 800-858-9154 to connect with a Crescendo representative to learn more about Crescendo's multi-channel marketing tools.

The examples below showcase some of the many websites we have developed for different colleges and universities.